Holmer is a leading, worldwide operating manufacturer of self-propelled harvesters and multi-purpose vehicles, in particular for the purpose of lifting sugar beets. The main products are the self-propelled sugar beet lifter Terra Dos, the beets cleaner and transport vehicle Terra Felis and the multi-purpose vehicle Terra Variant.
- intensifying (Eastern) export as a reaction to regulatory changes (EU sugar sector regulation)
- external management succession together with setup of a professional second management level
- product extension / differentiation